Digital Media At Its Finest A Day At Augustus Media

Digital Media At Its Finest A Day At Augustus Media

On April 12, 2023, our Media, Culture and Communications student had a opportunity to visit one of the most loved digital and social media channels in the UAE, Augustus Media, which is the parent company of Lovin Dubai, Lovin Saudi, and Smashi TV.

During the visit, the students were given a tour of the state-of-the-art facilities and had the chance to meet with some of the company’s top executives. They also learned about the latest trends in digital media and gained valuable insights into the workings of a successful media company in today’s fast-paced digital landscape.

The visit began as Mr. Richard Fitzgerald the CEO of Augustus Media welcomed everyone and toured the Augustus offices, production rooms and studios. He shared the overall production process of delivering content through various platforms such as YouTube, Instagram, TikTok and other social media channels. After the tour students witnessed the Live Morning Show of Lovin Dubai. The show was hosted by energetic presenters who engaged the audience with their witty banter and interesting segments. The students were amazed at the level of professionalism and creativity that went into producing the show. They learned about the importance of research, scripting, and editing in creating engaging content for viewers.


During the live broadcast of the show, students conducted a Q&A session with Casey Fitzgerald and Simrin Gupta, sharing tips and tactics for presenting critical news information and interviews every morning. They stressed the importance of collaboration, effort, and a love of storytelling in this field. Students were particularly interested in learning about the organization’s content creation process, how it gathers information from its audience, and how its strong social media presence helped them become one of the most sought-after platforms in the area for news and current events. Our students had a great day at the Lovin studio, learning about the ever-changing world of media and communication. 

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